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Case study of a very merry transformation

Vikos enterprise is one of the most distinctive companies in the bottled market. Gigin has to deal with the challenge to transfer the TV campaign (2014) of the company on the internet, promoting Vikos beverages, during the Christmas period. Taking the TV concept into consideration, Gigin transformed hero Agisilao to Ai Vasili and renamed him “Ai-Gisilao”. This hero dresses up according to the flavor of the beverages and takes his selfies, wishing everybody Merry Christmas!!

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